Any business, small or large, has established an online presence in today’s digital age. It’s not a question; it’s a requirement. Visibility lies within the digital space. No digital presence means a scam.
Any business, small or large, has established an online presence in today’s digital age. It’s not a question; it’s a requirement. Visibility lies within the digital space. No digital presence means a scam.
With this change in the scape, business owners like yourself can feel overwhelmed with the plethora of marketing software and creativity required to find your audience and then communicate to them. But I’m here to ensure you don’t let it overtake you and your vision.
I'll work with you to create an impactful content strategy that drives business
The truth about taking your business to the digital space is that it’s not that dangerous or complex as long as you delegate tasks to a team and ensure consistent content strategy. Above all else, you must thoroughly understand your business values, products, and services. These will drive your core strategy when attempting to convert your users into leads.
Technology is continually evolving, so businesses must keep up with these changes to stay ahead of their competition. Think of social media platforms, trending topics, software programs, and more.
In the guise of marketing operations, it creates a sustainable flow of efficiency. There is opportunity for you to streamline your processes if you use tech properly. You can automate your consumer payment processing or email marketing campaigns. Manual labour isn’t always the prerequisite for doing business. The message should be human, but the execution doesn’t have to be.
Authenticity comes from showcasing your team and company background. Behind every brand is a story that people are willing to hear. It drives closeness and builds the foundation for retention and brand loyalty.
It’s not about being the best; it’s about telling the truth about your product or service.
What is your brand?
What is the quality of your work?
If your business is top quality as you say it is, prove it with reviews and testimonials. Introducing your business as the “best” or “rated number one” in town will likely not create a reaction like it used to primarily because users in this day and age are constantly inundated with these messages daily. You’re just another account to scroll past.
Businesses are always trying to outdo one another, all while fighting to remain authentic. How do you come out on top when there is so much competition, yet the quest for truth weighs so heavy? It’s about striking a balance between being the optimal choice while not over-tooting your own horn.
Having reviews and testimonials to highlight the truth in your self-perception is critical. NEVER write fake reviews for your business. I don’t care if you or your friends have come up with a fool-proof way to post five-star reviews for your business; it will bite you in the butt at some point.
There is an opportunity for businesses to go large and wide with the support of social media platforms, responsive websites, and digital advertising. Most social media platforms offer to advertise for companies. This, paired with a website, will give you the elements needed to promote your business on a large scale, one that no business could even closely receive in print form.
Universality triggers more competition because it expands the playing field to a global arena.
Let's work together to nail down your brand goals, values, and opportunities for growth.
Visibility doesn’t change within a single day. It takes time. Create some form of a routine where you can promise more consistency in your digital marketing.
Tracking your analytics and creating monthly reports is crucial to digital marketing because it gives you a snapshot of whether your strategies are paying off. By monitoring the amount of time your team is putting into the work, as well as the output and outcome, you have the potential to see what the value is. From there, you can optimize your strategy to perform better.
Relevant content addresses the needs within the market; it’s about answering the questions of your prospective consumers and investors.
When you think of content, note it down so you can return to it when the time is right. In your strategy sessions, highlight the content that benefits your audience and brand.
Your brand mustn’t stop publishing content because the moment it goes silent, there’s an opportunity for being ghosted or dropping in followers. Going MIA on social media offers your followers a chance to unfollow because, to them, it seems as if you’re no longer in business. Remaining active on social media is beneficial to sustaining your online presence.
You may think that social media is too much work and unrealistic in the long-term, but there are ways to combat the ever-changing landscape. The one goal you must set for your business is consistently creating content. This may involve weekly, bi-weekly, or monthly meetings, but it’s all beneficial in the long run.
It’s necessary to call your business the best or top-rated because it’s inauthentic. It’s not true; there’s no legitimate way to guarantee that your business is the best. Let your actions speak. Highlight your business with reviews and testimonials.
