Better High's Receptor Reset is an all-natural nutritional supplement that refreshes and recalibrates your endocannabinoid system. With ingredients like matcha and flax seed, it's got the foundation to make you feel at ease and ready to take on your day. The intended purpose for this product is to refresh your cannabis tolerance, but many of the additional benefits are outside of the cannabis space.
Kenn has greatly innovated the cannabis space with this unique, natural product. Specially designed to balance the endocannabinoid system to refresh cannabis tolerance, making every high feel like the first, and balancing appetite and mood. This product required the right messaging and strategy to build interest and drive sales.
I took the simple route with the terminology and focused more on highlighting the uniqueness and value of the natural elements of the dietary supplement product.
In an attempt to preserve both their cannabis and wellness audiences, I refrained from focusing too much on the cannabis benefits.
A major highlight of this project was getting the opportunity to collaborate with Leafly on an article targeted toward promoting the experience. At the same time, it was important to explain the science of the product.
The dietary supplement industry is filled with placebos and false advertising and so it was vital that we position Better High as a brand that was confident and trustworthy.