As experts in cultivation, Gage Cannabis Co. specialize in the developing premium quality product. They are actively elevating the cannabis experience to fit all consumer needs.
Gage Cannabis was looking to highlight their rapid growth and financial success for potential investors. What better way than creating an explainer video that succinctly communicated such.
We came to conclusion that the smartest storyline to follow was introducing the industry growth, diverse sales channels, and brand recognition.
This explainer video was engrained in the lucrative investment opportunity posed by both the cannabis industry and Gage's elevated business model. It is soaring far above industry standards with its products and quality service.
To ensure that the explainer video was communicated effectively, I considered the perspective of the different levels of knowledge among the prospective investors.
What would they want to know?
What would entice them to act?