Analyze the industry. See what the competitors are doing and how their audiences are reacting. Hone in on the key aspects of each business and what tactics are creating more impact. What are users looking for? Find out and address those questions.
Draft a list of potential blog topics and provide reasoning (value).
Allocate blogs to specific days within the monthly or weekly calendar.
Write the blog, get it reviewed, and then publish it. From there, track the analytics across social media and the website to report any relationships between the data and the user behaviour.