Research the industry. See what the competitors are doing and how their audiences are reacting. Pick up on the key aspects of each business and what tactics are creating more impact.
Where can we go with this brand? Who are the potential consumers and investors? Map out the audience for the business and consider the different ways to present it.
Draft 2-3 brand concepts and present them to the client. We will review each to find ways where we can incorporate the positive aspects into the final version.
Review the details from the strategy sessions. Revise and execute according to plan.
