Analyze the existing industry. See what the competitors are doing and how their audiences are reacting. Hone in on key aspects of similar businesses and what tactics are creating more impact.

What are the competitors posting? See if we can compete with our own version of this type of content. Take the best of the best and bring it to the table.

Think of new ways to tell your story. Brainstorm content that is impactful and innovative.

Begin the content creation and review at each stage to ensure that it is optimized for productivity and performance. Note which content is performing high and which is performing low.