Research the existing market. See what the competitors are doing and how their audiences are reacting. Note the key aspects of each business and what tactics are creating more impact.
Think of new ways to tell your story. Brainstorm content that is impactful and innovative.
Consider what content will work for each month/week and allocate enough so that your brand is positioned within the market on social media.
Review content with the client and ensure that it is promoting the brand, product, or service accordingly. Revise and schedule the content.
