Research the existing market. See what the competitors are doing and how their audiences are reacting. Gather the key aspects of each business and what tactics are creating more impact.

Draft web copy for all pages. Map out valuable points from each page to ensure that the key aspects of the story are being communicated.

Optimize copy for audience and market. Revise any elements that require editing.

Review which pages are performing higher than others. Pinpoint the elements of the page that are working and those that are not.