Research the industry. See what the competitors are doing and how their audiences are reacting. Pick up on the key aspects of each business and what tactics are creating more impact.
Think of new ways to tell your story. Brainstorm content that is impactful and innovative.
Consider the space of each page and how content will be allocated and prioritized to such.
Design each webpage and set up analytics and tracking so user behaviour is reported. With this data, we can optimize the design to ensure top performance moving forward.